Writer. Strategist. Storyteller. Slightly feral academic.

Hi, I’m KJ—and I believe good storytelling is good strategy.

Across my career, I’ve helped brands, nonprofits, and creative agencies translate their big ideas into bold, human stories. Whether I’m developing a content strategy from scratch or ghostwriting a CEO’s op-ed, I specialize in making the complex feel clear—and the ordinary feel electric.

I come from a background in English literature (yes, including medieval texts), and I’ve worn a lot of hats since: educator, editor, researcher, pandemic hotline operator, actor, copywriter, and creative lead. What ties it all together? Communication with purpose. Voice with integrity. And a stubborn commitment to making systems and stories better than how I found them.

Today, I write everything from brand manifestos to executive messaging. I’ve led multi-version magazine launches, coached nonprofit teams on voice and tone, and helped develop GPT-based content audit tools for streamlined editorial planning. I'm also a firm believer that accessibility and inclusion aren't "bonus features"—they're foundational to good work.

I don’t believe in "fluff" or "filler." I believe in clarity, connection, and getting it done.

The quick stuff

    • Bachelors of General Studies - University of North Dakota

    • Masters of Arts - University of North Dakota

    • Intro to Google SEO - UC Davis

    • Google SEO Fundamentals - UC Davis

    • Optimizing a Website for Google Search - UC Davis

    • Advanced Content and Social Tactics to Optimize SEO - UC Davis

    • Google SEO Capstone (anticipated Summer 2025) - UC Davis

    • Monday Work Management Core Certification (2023-2024; 2024-2025) - Monday.com

    • Sanford HERO Award

      • July 2020

      • received for work in the COVID phone bank

    • Graduate Research Achievement Day 2018 Finalist

      • Awarded for my Death and Decay poster at the UND GRAD Expo 2018. This award was given to the top ten poster presentations at that Expo.

    • Robert and Mary Caldwell Memorial Scholarship

      • received for the 2018-2019 school year

    • Association of Residence Halls acknowledgment

      • received for my contributions, planning, and leadership in 2009-2010 as the Johnston/Fulton Halls secretary

FYI: I go by my married name, Thompson, professionally. When you have as long (and as old-Norwegian) a name as mine, keeping it short and more easily pronounceable is usually best. You can also find me under my legal and maiden name: Kjerstine Trooien.