Storyteller.

Strategist.

Slightly Feral Academic.

Hi, I’m KJ—and I believe good storytelling is good strategy.

Across my career, I’ve helped brands, nonprofits, and creative agencies translate their big ideas into bold, human stories. Whether I’m developing a content strategy from scratch or ghostwriting a CEO’s op-ed, I specialize in making the complex feel clear and the ordinary feel electric.

I come from a background in English literature (yes, including medieval texts), and I’ve worn a lot of hats since: educator, editor, researcher, pandemic hotline operator, actor, copywriter, and creative lead. What ties it all together? Communication with purpose. Voice with integrity. And a stubborn commitment to making systems and stories better than how I found them.

Today, I write everything from brand manifestos to executive messaging. I’ve led multi-version magazine launches, coached nonprofit teams on voice and tone, and helped develop GPT-based content audit tools for streamlined editorial planning. I'm also a firm believer that accessibility and inclusion are foundational to good work rather than “bonus stuff that’s nice to have.”

I don’t believe in "fluff" or "filler." I believe in clarity, connection, and getting it done.

The quick stuff

FYI: I go by my married name, Thompson, professionally. When you have as long (and as old-Norwegian) a name as mine, keeping it short and more easily pronounceable is usually best. You can also find me under my legal and maiden name: Kjerstine Trooien.