Writer. Strategist. Storyteller. Slightly feral academic.
Hi, I’m KJ—and I believe good storytelling is good strategy.
Across my career, I’ve helped brands, nonprofits, and creative agencies translate their big ideas into bold, human stories. Whether I’m developing a content strategy from scratch or ghostwriting a CEO’s op-ed, I specialize in making the complex feel clear—and the ordinary feel electric.
I come from a background in English literature (yes, including medieval texts), and I’ve worn a lot of hats since: educator, editor, researcher, pandemic hotline operator, actor, copywriter, and creative lead. What ties it all together? Communication with purpose. Voice with integrity. And a stubborn commitment to making systems and stories better than how I found them.
Today, I write everything from brand manifestos to executive messaging. I’ve led multi-version magazine launches, coached nonprofit teams on voice and tone, and helped develop GPT-based content audit tools for streamlined editorial planning. I'm also a firm believer that accessibility and inclusion aren't "bonus features"—they're foundational to good work.
I don’t believe in "fluff" or "filler." I believe in clarity, connection, and getting it done.
The quick stuff
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Bachelors of General Studies - University of North Dakota
Masters of Arts - University of North Dakota
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Intro to Google SEO - UC Davis
Google SEO Fundamentals - UC Davis
Optimizing a Website for Google Search - UC Davis
Advanced Content and Social Tactics to Optimize SEO - UC Davis
Google SEO Capstone (anticipated Summer 2025) - UC Davis
Monday Work Management Core Certification (2023-2024; 2024-2025) - Monday.com
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Sanford HERO Award
July 2020
received for work in the COVID phone bank
Graduate Research Achievement Day 2018 Finalist
Awarded for my Death and Decay poster at the UND GRAD Expo 2018. This award was given to the top ten poster presentations at that Expo.
Robert and Mary Caldwell Memorial Scholarship
received for the 2018-2019 school year
Association of Residence Halls acknowledgment
received for my contributions, planning, and leadership in 2009-2010 as the Johnston/Fulton Halls secretary
FYI: I go by my married name, Thompson, professionally. When you have as long (and as old-Norwegian) a name as mine, keeping it short and more easily pronounceable is usually best. You can also find me under my legal and maiden name: Kjerstine Trooien.